Standard fish oil is processed. rTG is restored.
When fish oil is refined, it's converted to ethyl ester (EE) form — a synthetic structure with poor bioavailability. Re-esterified Triglyceride (rTG) processing returns the oil back to the natural triglyceride structure found in fish. Studies comparing rTG to EE forms have reported significantly higher EPA and DHA absorption in the body.
That means:
No label games. Every number is real.
| Ingredient | Per softgel | Per 2-softgel serving |
|---|---|---|
| Sardine fish oil (rTG form) | 1250 mg | 2500 mg |
| — EPA (Eicosapentaenoic Acid) | 450 mg | 900 mg |
| — DHA (Docosahexaenoic Acid) | 300 mg | 600 mg |
| Total EPA + DHA | 750 mg | 1500 mg |
| Vitamin D3 (Cholecalciferol) | 5 mcg | 10 mcg |
| Vitamin K2 (MK-7) | 27.5 mcg | 55 mcg |
| Vitamin E (Mixed Tocopherol) | 5 mg | 10 mg |
Other ingredients: Added lemon flavour, gelatin (food grade), humectant (INS 422), preservatives (INS 218 & INS 216), purified water. Values approximate per serving.
Every batch. Not every brand.
Batch-wise lab reports: pureserving.in/pages/verify-your-batch
Manufacturer: LIVLONG NUTRACEUTICALS LTD — Door No.IX/810B, Erumathala P.O, Keezhmadu, Aluva, Kerala-683112
Marketed by: Pure Serving — 1, 1022 Street No 22A, Swatantra Nagar, Narela, Delhi-40, North West Delhi 110040
Consumer Care: 8810271581 / info@pureserving.in
Manufacturer FSSAI: 10014041000438 | Marketer FSSAI: 13324998000362
This product is a dietary supplement and is not intended to diagnose, treat, cure, or prevent any disease. Consult a healthcare professional before use if pregnant, nursing, or under medical care. Individual results may vary. Values are approximate and may vary slightly by batch.
Take 1–2 softgels daily, before or after a meal - preferably with a meal containing dietary fat, as fat-soluble nutrients are absorbed better alongside fat. Or take as advised by your nutrition professional.
Available in 30, 60, 120, 180, 240, and 300 softgel packs — choose the size that matches your routine. Larger packs offer better per-softgel value.
Triple Strength. Complete Formula. Verified Every Batch.
One formula. Multiple daily goals.
Built for modern, consistency-first lifestyles.
We invest in high-quality rTG omega-3, verified testing, food safety compliance, and careful fulfilment, not shortcuts.
Government tax on health supplements, included in the selling price.
High-strength rTG fish oil sourced to our quality specification.
Encapsulation, bottle, label, batch packing, and production handling.
Batch-level checks for potency, purity, oxidation, and safety parameters.
FSSAI, GMP, ISO 22000, Halal, process documentation, and compliance systems.
Storage, dispatch handling, courier charges, and safe delivery to your door.
Secure checkout, payment processing, order updates, and customer assistance.
Team, product development, quality improvement, and future batch upgrades.
A controlled margin that keeps Pure Serving independent and quality-focused.
60 Softgels · rTG Triple Strength · Batch quality checked
Actual and estimated costs are shown to the best of our knowledge for the current production and service model. Estimated costs may vary by batch, order volume, and logistics.
Each serving is formulated with concentrated sardine fish oil, EPA + DHA, and supportive fat-soluble vitamins.
Per 2 softgel serving
Purified fish oil from sardine fish, Vitamin E (Mixed Tocopherol), Vitamin K2 (MK-7), Vitamin D3 (Cholecalciferol).
Added lemon flavour, gelatin (food grade), humectant (INS 422), preservatives (INS 218 & INS 216), purified water.
Values are approximate per serving of 2 softgels. Refer to the product label for final batch-specific details.
Approximate values per recommended serving of Pure Serving Omega-3.
** % RDA not established. Values are approximate and may vary slightly by batch.
Manufactured in small batches for better freshness, independently lab tested, and shipped directly from our warehouse.
The label rarely tells you this part. Here's what actually determines whether an omega-3 supplement does anything — and where most capsules on the shelf fall short.
Standard ethyl ester (EE) fish oil is absorbed far less efficiently by the body than triglyceride form — published human studies show EE absorption at roughly a third of triglyceride form. A lot of the dose on the label never actually reaches your bloodstream.
See the absorption data →Fish oil oxidizes over time — and oxidized oil is what causes the fishy burps and off-taste people associate with omega-3 supplements. Large batch sizes sitting in warehouses for months make this worse. Freshness at the time you take it matters as much as the dose on the label.
Without independent batch-level testing, the actual EPA and DHA content in a bottle can vary from what's printed on the label. A one-time lab test at launch doesn't guarantee batch #47 matches batch #1.
This is exactly why rTG form, small-batch freshness, and independent per-batch testing are the three things Pure Serving checks before a bottle ships — not just at launch, every batch.
Standard fish oil capsules use ethyl ester (EE) form — a synthetic structure your body struggles to break down efficiently. Re-esterified Triglyceride (rTG) form restores the natural structure found in fish, which published human absorption studies show your body absorbs significantly better.
See the published studies →Absorption relative to free fatty acid uptake · Lawson & Hughes, Biochem Biophys Res Commun (1988) · View study →
Real routines. Real reasons to take it daily.
Daily EPA supports post-workout recovery and muscle soreness management, built for those who train hard and need consistent support.
DHA is the primary structural fat in the brain and a key component of the retina — daily intake matters for focus and eye health during long screen hours.
Supports healthy triglyceride levels and cardiovascular function, plus joint comfort for anyone focused on long-term mobility.
For people switching from standard EE-form fish oil to better-absorbing rTG omega-3, and who want batch-level lab proof — not just label claims.
The case for rTG form isn't marketing language — it's built on decades of human absorption studies comparing triglyceride (TG) form fish oil against standard ethyl ester (EE) fish oil. Here's what the published research actually found.
EPA absorption in triglyceride form
In a controlled human trial, EPA from fish oil triglycerides was absorbed 68% as well as free fatty acid — while EPA from ethyl ester fish oil was absorbed only 20% as well.
Lawson & Hughes, Biochem Biophys Res Commun (1988) →DHA absorption in triglyceride form
The same study found DHA from fish oil triglycerides absorbed 57% as well as free fatty acid, versus just 21% for ethyl ester DHA — a gap driven by how efficiently pancreatic lipase breaks down each form.
Lawson & Hughes, Biochem Biophys Res Commun (1988) →Bioavailability consistently found in EE form
A systematic review of omega-3 bioavailability across chemical forms concluded that ethyl ester (EE) shows the lowest apparent bioavailability of the commonly sold forms, with triglyceride-based forms performing better.
Ghasemifard et al., Progress in Lipid Research (2015) →mg/dL triglyceride reduction at high-dose intake
A 2025 meta-analysis of 21 randomized controlled trials (~1,950 participants) found the largest triglyceride reductions at >2000mg/day EPA+DHA sustained for 8+ weeks — reinforcing why total daily dose matters as much as form.
Basirat & Merino-Torres, Nutrients (2025) →These studies describe general findings on omega-3 chemical forms and dosage in published research and are not conducted on Pure Serving's product specifically. Individual results vary. This product is a dietary supplement and is not intended to diagnose, treat, cure, or prevent any disease. Consult a healthcare professional before use.
Oil form
Strength per softgel
Third-party blind testing
Batch-wise COA
Heavy metals & mercury
Peroxide value (freshness)
Flavour & aftertaste
Vitamin K2 (MK-7)
Vitamin D3
Vitamin E (mixed tocopherols)
Sourcing disclosed
"Typical Omega-3 brands" describes commonly available fish oil supplements in the Indian market and is not a claim about any specific product. Our figures come from batch-wise NABL-accredited lab reports, published on our Verify Your Batch page. Not for medicinal use.
AI-summarised from verified customer reviews to help you understand the most repeated feedback, updated as new reviews come in.
Across 29 verified reviews, customers most often cite the rTG (re-esterified triglyceride) form as the reason they chose Pure Serving over other fish oil brands, alongside zero fishy burps or aftertaste and a smooth, easy-to-swallow softgel experience. A recurring theme is customers independently checking the batch lab report or Trustified verification before trusting the label, several noting the EPA and DHA content matched exactly. Premium packaging and strong value at this price point are also repeated highlights.
The most repeated compliment in reviews — customers specifically call out zero fishy burps or aftertaste, often crediting the lemon flavour and softgel coating for a clean, comfortable experience.
Reviewers consistently mention choosing Pure Serving specifically for its rTG (re-esterified triglyceride) form, describing it as hard to find at this price and a key reason they trust the formulation over standard fish oil.
Customers frequently note that a genuine, triple-strength rTG omega-3 at this price is hard to find elsewhere, with several mentioning competitor brands charging significantly more for similar or lower-quality formulations.
A notable share of reviewers mention checking the batch lab report or Trustified verification themselves — a few describe sending samples for independent testing and confirming the EPA and DHA content matched the label exactly.
Customers describe the softgels as easy to take, with several noting the product sits comfortably on the stomach without heaviness or discomfort.
Multiple reviewers comment on how premium the packaging and overall presentation feel, often noting a noticeable quality step-up compared to other supplement brands they've tried.
Several customers mention noticing a difference in absorption compared to previous fish oil products. This is customer-reported experience, not a guaranteed result.
