Where Your
₹849 Goes
We invest in high-quality rTG omega-3, verified testing, food safety compliance, and careful fulfilment — not shortcuts.
GST Included (5%)Actual
Government tax on health supplements · passed directly to govt, zero retained by us
₹40
5% of price
Premium rTG Omega-3 Fish Oil ConcentrateActual
High-strength rTG fish oil sourced to our quality specification
₹250
29% of price
Softgel Manufacturing & Bottle PackagingActual
Encapsulation, bottle, label, batch packing, and production handling
₹130
15% of price
Independent Lab Testing & COAActual
Batch-level checks for potency, purity, oxidation, and safety parameters
₹70
8% of price
Food Safety, Certification & ComplianceActual
FSSAI, ISO 22000, Halal, process documentation, and compliance systems
₹35
4% of price
Warehousing, Handling & DeliveryEstimated
Storage, dispatch handling, courier charges, and safe delivery to your door
₹75
9% of price
Payment, Platform & Customer SupportActual
Secure checkout, payment processing, order updates, and customer assistance
₹45
5% of price
Brand Operations & Quality ReinvestmentEstimated
Team, product development, quality improvement, and future batch upgrades
₹104
12% of price
Profit Before TaxEstimated
A controlled margin that keeps Pure Serving independent and quality-focused
₹100
12% of price
SELLING PRICE
60 Softgels · rTG Triple Strength · COA & NABL Verified
₹849
per bottle
* Actual cost ᵉ Estimated / amortised — monthly & annual fixed costs divided by average bottles sold per month. Verified to the best of our knowledge as of current production batch.
Nutritional Information
Approximate values per recommended serving of Pure Serving Omega-3.
** % RDA not established. Values are approximate and may vary slightly by batch.
Built Around High-Potency rTG Omega-3
Each serving is formulated with concentrated sardine fish oil, clinically relevant EPA + DHA levels, and supportive fat-soluble vitamins.
Per 2 softgel serving
Purified fish oil from sardine fish, Vitamin E (Mixed Tocopherol), Vitamin K2 (MK-7), Vitamin D3 (Cholecalciferol).
Added lemon flavour, gelatin (food grade), humectant (INS 422), preservatives (INS 218 & INS 216), purified water.
Values are approximate per serving of 2 softgels. Refer to the product label for final batch-specific details.
30-day satisfaction guarantee on your first bottle.
Why Omega-3 Alone
Isn't Enough
rTG Omega-3 —
The Foundation
Re-Esterified Triglyceride (rTG) form delivers 50% superior absorption vs standard fish oil. 450mg EPA + 300mg DHA per softgel supports heart, brain & joint health.
Vitamin D3 —
The Activator
Most Indians are deficient in D3. It activates over 200 genes, supports immunity, bone health and mood. But D3 needs a co-pilot to work safely — that's where K2 comes in.
K2-MK7 —
The Traffic Controller
K2-MK7 directs the calcium activated by D3 into bones and teeth — and away from arteries. Without K2, high-dose D3 can cause calcium to deposit in wrong places. This is what most brands miss.
Vitamin E —
The Protector
Omega-3 fatty acids are highly prone to oxidation in the body. Vitamin E acts as an antioxidant shield, protecting EPA and DHA from breaking down — ensuring the omega-3 you take actually works.
Only PURE SERVING goes beyond — combining all 4 in one clinically-informed softgel.Most brands give you one. We give you the complete picture.
Every Batch.
Lab-Tested.
We don't just claim purity — we prove it. Check the exact lab report for your batch, right here.
Government-Accredited Lab Testing
Our Omega-3 is tested at an NABL-accredited laboratory — the highest standard of lab certification recognised by the Government of India. Not self-tested. Not third-party claimed. Government verified.
Certificate of Analysis — Per Batch
Every production batch gets its own COA — a detailed lab report showing exact EPA, DHA, heavy metal levels, oxidation score (TOTOX), and microbial safety. Real numbers. Real proof.
You Can Verify. Anytime.
Unlike most brands that bury their certifications, we publish every lab report publicly. No login. No request needed. Just click and verify — because you have the right to know exactly what you're taking.
Check Your Batch Report Now
Enter the batch number printed on your pack and download the full Certificate of Analysis — EPA/DHA concentration, TOTOX oxidation score, heavy metals panel, and microbial safety report. Your batch. Your proof.
2,500+ COA & Lab Reports accessed by our customers
No login required · Instant access
Quick Answers, Explained
Listen to a brief audio summary of our most common questions
How We Compare
| Feature | PURE SERVING Omega-3 (rTG Form) | Typical Omega-3 Brands |
|---|---|---|
| Re-esterified Triglyceride (rTG) Form | ||
| No fishy aftertaste | ||
| Heavy metal & mercury tested | ||
| Better bioavailability | ||
| Transparent batch-wise COA | ||
| Added Vitamin K2 (MK-7) (100% RDA) | ||
| Added Vitamin D3 (Cholecalciferol) (100% RDA) | ||
| Added Vitamin E (Mixed Tocopherols) (66% RDA) |
Based on Published Research on Omega-3 (EPA & DHA)
Based on published meta-analyses and clinical research on Omega-3 fatty acids (EPA & DHA). Individual results may vary. This product is not intended to diagnose, treat, cure, or prevent any disease.
Summer Storage Tip
Keep It Cool. Keep It Fresh.
Omega-3 oils are sensitive to heat.
Refrigeration during hot weather helps preserve freshness and oil quality.
Science-backed Answers
PURE SERVING™ Triple Strength Omega-3 Fish Oil (rTG Form)
High-absorption Omega-3 fish oil in re-esterified triglyceride (rTG) form, delivering 450mg EPA and 300mg DHA per serving. Formulated with Vitamins D3, K2-MK7, and E to support heart, brain, bone, and overall wellness.
Designed for those who want more than basic fish oil — better absorption, cleaner sourcing, and verified quality.
Why rTG Omega-3 Matters
Unlike standard fish oil (EE form), rTG Omega-3 is closer to the natural form found in fish, allowing significantly better absorption and utilization in the body.
That means:
- More EPA & DHA actually reach your bloodstream
- Better efficiency per softgel
- No wasted dosage
Key Benefits
- High-strength Omega-3 with 450mg EPA + 300mg DHA per serving
- Enhanced with Vitamin D3, K2-MK7 & Vitamin E for added nutritional support
- rTG form for superior absorption compared to standard fish oil
- Molecularly distilled for purity — tested for heavy metals
- Third-party lab tested (NABL-certified labs) for transparency
- Sourced from quality marine sources with responsible processing
- Lemon-flavoured softgels — no unpleasant fishy aftertaste
Who It’s For
- Individuals looking for a high-quality Omega-3 supplement
- Those focusing on heart, brain, and joint health
- People who want better absorption from their fish oil
- Users combining Omega-3 with Vitamin D3 & K2 support
How to Use
Take 1–2 softgels daily with a meal, or as advised by your nutrition professional.
Available in multiple pack sizes for flexible use.
Quality & Transparency
Every batch is tested through independent, NABL-accredited laboratories.
Batch-wise lab reports (COA) are available for verification to ensure purity, potency, and safety.
Pure Serving — Clean, Tested, Accountable
Built on transparency, backed by lab testing, and designed for consistent daily use.
Disclaimer
This product is a dietary supplement and is not intended to diagnose, treat, cure, or prevent any disease.
Pure Serving is a premium supplement brand focused on transparency, quality, and science-backed formulations. Known for its rTG Omega-3 fish oil, Pure Serving delivers high-absorption nutrition supported by third-party lab testing and batch-level verification.Customers searching for Pure Serving Omega-3, Pure Serving fish oil, or Pure Serving omega 3 capsules can access detailed product information, lab reports, and quality certifications directly on pureserving.in.From Pure Serving rTG Omega-3 to Pure Serving D3 K2, magnesium glycinate, and other essential supplements, the brand focuses on clean formulations and verified sourcing.Batch-wise Pure Serving COA reports, lab testing details, and NABL-certified verification ensure transparency and trust with every purchase.
This is a dietary supplement for general nutrition. It is not intended to diagnose, treat, cure, or prevent any disease. Consult a healthcare professional before use, especially if pregnant, nursing, or under medical care.
- Sourced from sardine fish oil—naturally low in mercury & toxins
- Tested for mercury, lead, arsenic, cadmium & copper
- Peroxide value checked to ensure freshness
- Manufactured in GMP-certified facilities
What Our Customers Are Saying
Customers overwhelmingly describe this as the only genuine rTG fish oil available in India at this price point. The most repeated praise is zero fishy aftertaste or burps — multiple reviewers specifically credit the enteric coating and lemon flavouring for this. Several customers highlight the therapeutic EPA + DHA dosage and rTG form as reasons they feel a real difference. The responsiveness of the support team is called out as rare and impressive — one customer noted getting a reply within minutes. A few buyers mention they are tracking lipid profile improvements and will follow up, reflecting strong confidence in the product. Overall sentiment is exceptionally positive with zero negative quality feedback across all 20 reviews.
No Fishy Burp or Aftertaste
14 customers specifically mention zero fishy aftertaste or burps — the single most praised quality. Reviews directly credit the enteric coating and lemon flavouring. Adil writes: "Easily digested and no fishy after taste." Rian Sethi notes: "The lemon flavor helps a lot. Feels clean and premium."
rTG Form — Genuine Quality
11 reviewers specifically call out the rTG form as the reason they chose and trust this product. SUNDAR THANGIAH writes it is "the one and only genuine rTG fish oil with very good quantity of EPA & DHA available in the whole of India." Pritam notes the rTG form is "very potent" and plans to verify with a personal lipid profile test.
Easy to Swallow
9 customers mention how easy the softgels are to take. One reviewer describes them as: "Easy to swallow · No fishy aftertaste · Worth the price · Clean and pure." Rian Sethi specifically adds that they "don't cause burps or heaviness," which sets them apart from standard fish oil capsules they've used before.
Customer Support
7 reviewers comment on support quality — several noting it as unexpectedly impressive. Ankur writes: "Got a response within minutes. Rare to see this level of support from a supplement brand." The store's personalised reply to every review is also noticed, with customers appreciating that queries about new products were acknowledged directly.
Value for Money
8 customers consider the price fair for genuine rTG grade oil. Ayaan Oberoi writes: "Hard to find rTG fish oil at this price." Pritam notes it is "affordable as well" given the therapeutic EPA + DHA dose. Kiara adds: "The label claims are genuine, and you can actually feel the difference after a few weeks."
Absorption & Effectiveness
6 reviewers report feeling real results and improved absorption. Kiara writes: "This fish oil really delivers what it says." Ayaan Oberoi notes "great absorption, no fishy taste." Multiple customers mention tracking blood work or lipid panels to measure impact — a level of confidence rarely seen in supplement reviews.